Lexar

High-performance removable and solid-state memory solutions for South African buyers

Trusted global memory technology backed by decades of NAND and DRAM engineering, offering high-speed removable cards, portable flash storage and solid-state drives designed for photographers, content creators, gamers and everyday mobile users in South Africa.

Overview: what this memory brand represents

This brand is a long-established name in digital storage, born in the 1990s and evolving through multiple ownerships while keeping a focus on performance memory technologies. The company has a heritage of developing flash-based products, including SD, microSD and CompactFlash form factors, USB flash drives, card readers and NVMe/PCIe solid-state storage. Over time the brand has invested in quality validation, compatibility testing and firmware development to maintain reliable performance across cameras, smartphones, laptops and professional workflows.

Why choose these memory solutions

The range emphasizes technical reliability and compatibility. Key technical advantages include the use of modern NAND flash architectures, firmware tuned for sustained write performance, and support for high-speed interfaces such as UHS-II/UHS-III for SD/microSD and NVMe/PCIe for internal and external SSDs. For workflows that demand fast ingest and low latency - high-resolution photo bursts, 4K/8K video capture, RAW workflows and high-speed file transfers - these solutions provide predictable throughput and broad device compatibility.

Product categories

The brand's portfolio broadly covers removable media and solid-state storage: high-performance SD and microSD cards optimised for video and burst photography; CFexpress and other professional-format cards for cinema and high-frame-rate capture; portable USB flash drives for quick file exchange; external and internal NVMe SSDs for fast system and scratch storage; and USB/Thunderbolt card readers engineered for top transfer rates. All product types are subject to firmware validation and device compatibility testing to ensure interoperability with a wide range of cameras, drones, tablets and computers.

Technical highlights and features

NAND & firmware: Products use modern NAND flash with firmware that balances wear-leveling, error-correction and sustained write performance to extend service life under heavy use.

Interface support: Removable cards range across UHS and professional bus standards, while solid-state drives use NVMe over PCIe to deliver low latency and high IOPS suitable for demanding editing, gaming and application workloads.

Performance tuning: High-end removable cards and SSDs specify both sequential and random read/write performance numbers and are optimised for sustained writes to avoid thermal throttling during long recording sessions.

Compatibility testing: Extensive device compatibility testing in lab environments helps reduce the risk of device incompatibility and data errors when used in cameras, action cameras, drones and mobile devices.

Buying guidance for South African shoppers

When choosing memory, prioritise the interface and sustained write specification you need for your device and workflow rather than headline capacity alone. For video capture choose cards with guaranteed sustained write speeds that meet or exceed the codec and resolution requirements. For fast transfers and desktop editing look for NVMe SSDs with high sequential read/write numbers and good TBW (terabytes written) endurance ratings. For general mobile storage, pick microSD and USB drives from the brand's mainstream lineup that balance cost and reliability.

Availability and local reseller information

ComX Computers is listed as an authorised reseller within South Africa. ComX Computers offers delivery and local collection options within South Africa, and collection is available for customers coming from Zimbabwe, Namibia and Mozambique. For warranty and returns, check the reseller's terms at point of sale and retain proof of purchase; product warranty policies vary by region and product type.

Brand history in brief

Founded in the mid-1990s, the brand grew through early adoption of flash controllers and consumer flash products, becoming a recognised name in removable storage. Over decades it transitioned through several ownership changes while maintaining focus on storage innovation and broad channel presence. The brand's history includes development milestones in capacity scaling and professional storage formats, reflecting the wider industry shift from simple removable drives to high-speed, high-capacity media and NVMe storage.

Short expert opinion

Overall, the brand offers a well-rounded range that suits entry-level mobile users through to professional creators. Products tend to be competitively specified, with solid compatibility testing and useful warranties. For South African buyers who want dependable media for critical shoots or high-performance editing rigs, the brand is a reliable option when matched to the correct speed class and endurance specification for the job.

Practical tips - checklist before purchase

• Confirm the card or drive speed class and sustained write rating for your recording format.
• Match capacity to project workflows - larger capacity reduces the need to swap media during shoots.
• Check the device compatibility list or perform a quick compatibility search for your camera, drone or laptop model.
• Look for TBW or MTBF figures on SSDs when durability is important.
• Keep original proof of purchase for local warranty and returns through authorised resellers such as ComX Computers.

FAQ

Choose cards with sustained write speeds that meet the camera's bitrate requirements; look for UHS speed classes, V-rating or professional bus standards that explicitly state sustained write performance.

Compatibility is broad but not universal. Check the device compatibility information and, where available, the brand's compatibility tools. When in doubt, test a card or drive in the device before a critical shoot.

Warranty terms vary by product and region. For purchases through authorised local resellers such as ComX Computers, keep your purchase receipt and follow the reseller's returns and warranty process. Some warranty services require returns to the original point of sale.

Avoid filling a device to absolute capacity, use proper ejection procedures, keep firmware up to date, and avoid exposing media to extreme temperatures and moisture. For high-write workflows, choose higher endurance grades.

Final advice for South African buyers

Focus on matching the technical specification to your workflow needs: sustained write speeds for video, TBW and controller design for SSD longevity, and tested compatibility for camera use. Purchase from authorised local resellers like ComX Computers to ensure local delivery, collection options and the appropriate warranty path for South African customers.