Sappi Southern Africa has re-launched the well-known Typek brand. A popular and trusted brand in offices, schools and homes, readily available through most retailers and stationers, the distinctive red and white packaging has been updated and refreshed to more visibly reflect Sappi's commitment to sustainability. In a market confused by imported products that either do not meet credible environmental standards or serve to export jobs from South Africa to other countries, Sappi wants to make sure that consumers know that they can continue to trust the Typek brand, first launched in 1972, to provide them with a sustainable, responsible and reliable range of locally produced products.
The new identity gives Typek a vibrant personality and consumers can create positive associations beyond the product features and functions. The use of the green colour and the descriptive environmental icons make it easier for consumers to visibly identify the Typek product with being a responsible and sustainable paper product. The new wrapper material is not only designed with visual appeal and to protect the integrity of the product, but is also recyclable and biodegradable.
Typek is a popular product and retailers merchandise it as a KVI. The brand colour is warm and inviting, reflects energy, is action orientated and very visual. It is seen as professional.
Typek is produced locally at Enstra Mill in Springs and is ISO accredited and FSC (Forest Stewardship Council) certified, meaning that the woodfibre used is sourced from well managed and responsible sources. By buying a locally manufactured paper, consumers can reduce their carbon footprint and help to sustain local job opportunities.
Typek South Africa
This online computer store is an official Typek reseller in South Africa.
The Typek products include:
Repairs: You need to return the product back to your original point of sale for repairs.
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