ADATA was founded in 2001 with a staff of twenty and one unified ambition: to become an industry leader in memory solutions through innovation and distinctively designed products. This simple formula, combined with the speed and determination with which it was implemented by that small team, was a resounding success. Even by the accelerated standards of the technology industry, ADATA's growth was striking, with sales surpassing one billion U.S. dollars in less than 5 years.
By the time the company took its place as a major force in the industry, the name ADATA had become synonymous with creativity and market agility. The same determined spirit on which the business was founded had endured, and come to permeate all segments of the now much larger company. When the demands of global business gave rise to the need for the creation of a symbol, one that could symbolize the unique attributes of the company and the brand, the Hummingbird icon was born.
The striking design and the vivid colours of this bold new logo reflect the characteristics that imbue and strengthen the ADATA brand. Like the energy and speed of a hummingbird, ADATA responds to new consumer needs with speed and agility. Exploring all possibilities in the pursuit of diverse and stylish products, ADATA helps customers enrich and cherish their most loved memories of the past, their present digital life, and their dreams of the future.
Adata is a Young Enterprise with Remarkable Growth
Starting in 2001 with only 20 employees, ADATA was from the very beginning a small company with big dreams. The company's commitment to becoming a worldwide leader in providing DRAM memory and Flash application products led to ADATA distinguishing itself from the competition by its commitment to professionalism, industry know-how and eye-catching product designs.
Under the leadership of founder Simon Chen and the senior management team, all who have extensive memory-related industry experience in manufacturing and global sales, ADATA operates with passion and energy, governed by extraordinary corporate values that serve as the foundation for the company's success. These values include integrity, fairness, honesty, perseverance, ingenuity, harmony, love and innovation. All these factors help contribute to remarkable and consistent year-on-year revenue and profit growth, thus driving ADATA to achieve $1 billion in sales turnover within its first ten years.
Adata believes in perfection through Non-stop Improvement
Despite these impressive achievements, ADATA's management team is determined to outperform itself. In 2010, ADATA began the process of rebuilding its brand, adopting the hummingbird as its corporate icon and an auxiliary symbol of ADATA's corporate culture in order to effectively enhance its competitiveness in the international marketplace, as well as to prepare the company for the next decade.
The new logo conveys a more modern design that represents consistency, while retaining the foundation of ADATA's technical background with the traditional corporate colour in blue. The hummingbird incorporates key design elements that reflect ADATA's culture, vision for the future and their commitment to becoming a global brand. The hummingbird's agility suggests that ADATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies ADATA's determination to pursue all possibilities; the colour and modern design reflect the exciting and dynamic characteristics of the ADATA brand.
Adata's strong Commitment to Corporate Social Responsibility
Realizing the need for social responsibility, ADATA takes extra care in the selection of key memory components, complying with stringent manufacturing specifications and quality inspection processes. ADATA has received ISO14001 certification on environmental management and the EU Restriction of Hazardous Substances (RoHS) directive. These measures demonstrate ADATA's dedication to providing the safest, most efficient, stable and compatible high-performance memory products. The company's steadfastness to corporate social responsibility (CSR) is crucial at a time when ADATA is pursuing rapid growth, thus placing equal emphasis on both protecting our earth and remaining a green enterprise.
Adata South Africa
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- CF (Compact Flash)
- DDR3-1600 240pin PC3-12800
- External 2.5" HDD
- Flash drives
- Memory card readers
- SD (Secure digital)
- And much more...
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